Keey WordPress SEO & Landing Page Development Project

My Role

Project Details

Keey is a UK property management company helping homeowners manage short-term rentals and Airbnb properties. For this project, my main responsibility was improving the website through new WordPress landing pages, SEO optimisation and targeted content designed to strengthen organic visibility.

I created and developed new landing pages directly in WordPress using Gutenberg blocks, while keeping the existing Keey branding and website structure consistent. Each page was built with clear content sections, strong calls to action and an SEO-friendly heading structure to support both usability and search performance.

Alongside the development work, I completed an SEO audit of the website to identify technical and on-page issues that could be limiting organic growth. This included reviewing metadata, heading structure, internal linking, page targeting, content gaps and opportunities for improving the overall site architecture.

Content was another important part of the SEO strategy. I researched relevant search topics and created SEO-focused articles designed to increase the store’s visibility for informational and commercial searches related to personalised birth gifts and decorative baby pillows. The content was structured around relevant keywords while supporting internal links to important product and collection pages.

SEO content was another important part of the project. I researched relevant search topics within Airbnb management, short-term rentals and property management, and created optimised blog content around those subjects.
The articles were structured around relevant search intent and keywords, while also creating internal linking opportunities back to Keey’s main commercial and service pages. The goal was to build stronger topical relevance and attract users at different stages of their search journey.

The project combined WordPress development, Gutenberg landing pages, technical SEO improvements and SEO content creation into one broader optimisation strategy.

Rather than redesigning the website, the focus was on strengthening the existing platform and creating a more search-friendly structure that can continue supporting new landing pages, blog content and long-term organic growth.